Title:
Factors Influencing Adoption of Online Payment for Public Services in Vietnam

Authors:
Na Thi Le Tran, Quyen Bao Nguyen, Tra Thu Nguyen, Linh Khanh Dong, Viet Nam

Abstract:

This research applied the E-government Adoption Model (GAM) of Shareef et al. (2011) to examine the factors affecting the intention to use online payment when using public services in Vietnam. Besides the factors from the GAM model, two new variables "Social influence" and "The display of public services online payment gateways" are added to the model to be suitable for the Vietnam context and give a better explanation of the reasons that affect the factors. The research hypothesis is validated through the questionnaire with a sample of 358 individuals from different provinces. The results of reliability test using Cronbach Alpha and regression analysis on SPSS 26 show that there are 8 independent variables affect the "Behavioral Intention" using the online payment for public services. The variables "Perceived ability to use" and "Perceived Compatibility" are two of the major factors contributing to promoting the decision of individuals to pay for public services online. This research also points out the factor that previous study has not mentioned which is “The display of public services online payment gateways’’. However, this research has limited scope in Hanoi and Ho Chi Minh City, the following study can expand the scope to have higher generalization.

DOI: http://dx.doi.org/10.51505/ijebmr.2022.6515