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Abstract: The Indonesian government's strategy to overcome poverty is the People's Business Credit (K.U.R.) program. Through qualitative methods, this study examined the empowerment of the poor through K.U.R. at the Branch Office of the Indonesian People's Bank Situbondo East Java. As for the formulation of the problem that will be analyzed, first, How is the People's Business Credit (K.U.R.) program of Bank Rakyat Indonesia Situbondo Branch realizing the empowerment of the poor?; secondly, For Which Bank Rakyat Indonesia Situbondo branch office conducts coaching and assistance to K.U.R. Credit Recipient Customers. This study shows that the People's Business Credit program of Bank Rakyat Indonesia in Situbondo Regency, East Java, can realize the empowerment of the poor. The results showed that the People's Business Credit program of Bank Rakyat Indonesia in Situbondo Regency, East Java, could realize the empowerment of the poor. Therefore, the recommendations offered are the development and assistance of [Bank Rakyat Indonesia (B.R.I.)] Situbondo Regency Government empowers the poor through K.U.R. in situbondo regencies. Furthermore, this paper advises the management of Bank Rakyat Indonesia to improve facility services to realize the empowerment of the poor through K.U.R. And always conduct regular coaching and supervision to customers so that the business is more advanced it can increase human resourcesDOI: http://dx.doi.org/10.51505/ijebmr.2022.6507
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