Title:
Analysis of Improving Competitive Advantage for Startup Business in Indonesia

Authors:
Hendi, Yuswar Zainul Basri, Willy Arafah, Indonesia

Abstract:

This study aims to analyze how startup businesses make decisions related to strategic management in improving competitive advantage. The data analysis method used in this study is the Structural Equation Model (SEM) based on Partial Least Square (PLS) to test all hypotheses. The object of this research is 164 startup businesses operating in Sumatra based on the Mapping Database Startup Indonesia in 2021. The results show that the dimensions of the resource-based view consisting of resource integration and resource reconfiguration have a significant positive effect on competitive advantage. Then knowledge management also has a significant positive influence on improving competitive advantage. The research model, which is tested empirically in this study, can provide a comprehensive understanding for practitioners and academics in analyzing the topic of competitive advantage.

DOI: http://dx.doi.org/10.51505/ijebmr.2022.6216