Title:
RESEARCH ON SEARCH ENGINE OPTIMIZATION STRATEGY FOR VOICE SEARCH

Authors:
Mr. Markus Anttila, Thailand

Abstract:

This research discusses search engine optimization strategy for voice search, its benefits, and instructs how to get better ranking on voice search engine results by using these keyword optimization techniques.

The aim of the research is to find out how businesses, especially local, start-up, and SME businesses can gain competitive edge to their competitors with voice search optimization and to grow their revenue with limited time and resources.

Search engine optimization is important these days as people are often using search engines to look up for products, services, and information on the Internet. While more than half on Internet traffic begins on search engines, search engine optimization has undeniably an important role in both online- and offline businesses.

This research is targeted for all business owners, but especially for the local business owners, who are looking to plan and implement voice search optimization strategy, and related techniques to their company website for the first time. Every technique introduced in this research can be used in any businesses regardless of the industry.

This independent study research reviewed professional literature and Internet sources related to traditional search engine optimization as well as voice search optimization. All the information is gathered from multiple sources, and then compared to each other while critically evaluated in order to form realistic research.