Title:
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON SOCIAL TRANSFORMATION BY SOCIAL ENTERPRISES IN KIAMBU COUNTY, KENYA

Authors:
Njenga Francis K, Kitonga Daniel M, Gatumo Francis M, Kenya

Abstract:

Social enterprises have been key players in driving the mission of social transformation through solving complex social problems. Several scholarship has shown this role through the social entrepreneurship in general. However, few studies have endeavoured to investigate the influence of entrepreneurial orientation on social transformation by social enterprises. The present study sought to investigate the influence of entrepreneurial orientation on social transformation by social enterprises in Kiambu County, Kenya. The study used a descriptive survey design with 322 social enterprises from a target population of 1944. Data was collected using survey questionnaires and interview guide instruments. Simple random sampling technique was used to get the proportionate sample for each strata. Means, Standard Deviation, Correlations and regression analysis were used in reporting the findings. The findings shows that the influence of entrepreneurial orientation on social transformation by social enterprises is explained by R of 0.186; F(1, 326) = 11.729, p<.05. The findings have a positive significant correlation between entrepreneurial orientation (EO) and social transformation by social enterprises (r = 0.218, p = 0.000). The study concludes that entrepreneurial orientation, has a positive effect on social transformation by social enterprises.