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Abstract: Word of mouth (WOM) is very necessary in a special interest tourism destination, in order to create the desire of visitors to make repeat visits in the future. Besides, the performance of word of mouth (WOM) can affect the perceived value of visitors or perceived value, and then perceived value can affect the desire of visitors to make revisit intentions. This study tested a model to explore the existence of special interest tourism climbing in East Java, namely Mount Penanggungan. Several tourist destinations of special interest in climbing in East Java have developed well and Mount Penanggungan is also in line with this, although there are also many competitors both from East Java and outside East Java. This study used a questionnaire distributed to 233 respondents, namely the climbers of Mount Penanggungan and the data was processed using SPSS v.24. The results of the hypothesis test show that word of mouth (WOM) has a significant positive effect on perceived value, and perceived value has a significant positive effect on revisit intention, and word of mouth (WOM) has a significant positive effect on revisit intention. While the results of the path analysis show that word of mouth (WOM) has a significant positive effect on perceived value, which is 0,268 ≥ 0,50 with the regression equation Z = 0,518X1 + 0,855e2. And word of mouth (WOM) has a significant positive effect on revisit intention through the perceived value of 0,419 ≤ 0,50 with the regression equation Y = 0,327X1 + 0,414Z1 + 0,762e1. The manager of Gunung Penanggungan must maintain word of mouth (WOM) performance in order to create significant perceived value and maintain perceived value performance in order to create significant revisit intention, so that all paths will be positively significant in a sustainable manner in the path analysis model. |
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