Title:
FEASIBILITY STUDY OF ENTERPRISE RESOURCE PLANNING (ERP) INFORMATION SYSTEMS BUSINESS DEVELOPMENT SBU (BUSINESS STRATEGY) XYZ DEVELOPMENT

Authors:
Yogi Dwi Prasetyawan, Indonesia

Abstract:

The development of information systems in the industrial era 4.0 is currently very fast, so a company must be able to compete and follow the developments of the current digitalization era. The era of the industrial revolution 4.0 changed the concept of work, the structure of work, and the competencies needed by the world of work. To keep up with the development of the industrial era 4.0, a company needs an interactive, dynamic, and integrated information system. This study aims to analyze the feasibility study of the Enterprise Resource Planning (ERP) information system for the business development of the SBU (Business Unit Strategy) XYZ Shipyard. The feasibility study of the information system was analyzed using Strenghts, Weakness, Opportunities, Threats (SWOT) analysis and analysis based on aspects of human resource management, Marketing management, engineering and technology management, and industrial environmental management. This research uses descriptive qualitative method. For data collection using observation techniques and interviews with several informants. In addition, the methods of extension of participation, triangulation of data sources, discussion and theoretical adequacy were used to maintain the validity of the data. Meanwhile, the data analysis in the field uses the Miles and Huberman model. The results of this study found that internal factors and external factors of the company which resulted in superior internal factors, namely: information technology systems that can minimize costs, information technology systems that facilitate the administration of ship customers, making advertising space for marketing promotion media, network system management integrated computer, so this research deserves to be implemented further. However, if viewed from the analysis of aspects of human resource management, marketing management, technical and technology management, and industrial environmental management, it is feasible to be implemented further. This is evidenced by the information systems or devices that already exist in the XYZ Shipyard technically support, experienced human resources in the field of information technology, the average number of ship customers per year is 24 vessels. Implementing an Enterprise Resource Planning (ERP) information system at the XYZ Shipyard requires support from top management in terms of budgets, policies and making SK for the Enterprise Resource Planning (ERP) team.