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Abstract:
Based on an integrated theoretical perspective of knowledge sharing behavior, social capital and social network, this paper proposed a model illustrating that the knowledge sharing effectiveness in a social network is influenced by three dimensions of social capital. And then an empirical research is conducted among the users of Zhihu which is a social network specialized in knowledge sharing based in China. Based on 354 valid questionnaires obtained through data capture approach within Zhihu, the social network analysis technology and regression analysis are jointly employed to explore the relationship between social capital and knowledge sharing effectiveness. The results show: the quality of knowledge sharing is positively related to social capital structure, whereas the quantity of knowledge sharing hardly; the quality of knowledge sharing is positively related to cog-nition; trust, community recognition significantly affect the quality of knowledge sharing, while mutual benefit has no significant influence on it; reciprocity, community recognition and knowledge sharing is positively correlated, but trust has no significant effect on knowledge sharing
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