Title:
THE INFLUENCE OF STORE ATMOSPHERE AND PERCEIVED VALUE ON BEHAVIORAL INTENTION THROUGH CUSTOMER SATISFACTION (Research on Skydome Batu Customer)

Authors:
Muhammad Fikri Akbar, Sudarmiatin, Ely Siswanto, Indonesia

Abstract:

The goal of this study was to analyze the effect of store atmosphere and perceived value on the level of behavior through customer satisfaction in restaurants. The study was conducted on 355 customers of Skydome Batu, East Java Indonesia and used path analysis to test hypotheses. The results showed that store atmosphere and perceived value had a direct influence on customer satisfaction. The survey results also show that store space and perceived value through customer satisfaction have an indirect influence on behavioral intentions.