Title:
RESEARCH ON THE IMPACT OF SHARING APP PLATFORM ON CONSUMER SATISFACTION-TAKE THE CHINESE MAINLAND MARKET AS AN EXAMPLE

Authors:
Li-Wei Lin, Wan-Ting Li, Yun-Han Zhang, China

Abstract:

The purpose of this study is to explore whether the rise of the sharing economy will affect consumers' APP behavior. This study expects users' satisfaction with the shared APP platform and their willingness to share the shared information with more friends around them. The researchers also tried to understand whether the brand image, perceived risk and perceived risk of the APP on the sharing platform would lead to positive thinking on consumer behavior. In this study, 605 valid questionnaires were collected by using online questionnaire to investigate the impact of sharing on consumers' purchasing behavior, and to prove the correlation between sharing APP platform and consumer satisfaction.