Title:
EXPORT MARKET EVALUATION USING A MULTI-CRITERIA DECISION-MAKING APPROACH

Authors:
Tran Phuong Thao, Do Thi Minh Hue, Vu Duc Thanh, Khuat Thi Thuy Quynh, Vu Thu Phuong, Viet Nam

Abstract:

This study presents a simple analysis in the context of export market decision. As international trade increases, export market selection can be considered as one of the most important decisions that firms need to consider if they want to establish a global presence. The selection problems of foreign markets involve various criteria such as economic, geographical, political, cultural, technological factors. There is no single attribute that can integrate all these sophisticated dimensions. Thus, export market decision is a complex undertaking. The paper aims to propose a multi-criteria decision making approach to address these issues. A simulation of market selection decision is then conducted using this method in the case study about Viettel Group, which is among the leading telecom corporations in Vietnam and the world.