Title:
THE EFFECT OF DESTINATION IMAGE AND TRAVEL MOTIVATION ON VISIT INTENTIONS IN TOURISM TELAGA WAHYU, MAGETAN REGENCY

Authors:
Masfiatus Solikhah, Anik Lestari Andjarwati, Indonesia

Abstract:

Tourism is currently very important for someone, this can be realized because in free time and feeling bored with work and daily routines, they will carry out tourism activities according to predetermined goals. This study aims to analyze and discuss the effect of destination image and travel motivation on visiting intentions. Respondents in this study were respondents aged 19-41 years or born in 1978 – 2000. The sample used was 200 respondents. The sampling method used nonprobability sampling and the sampling technique was judgmental sampling. The analysis technique used is multiple linear regression with the help of SPSS program. Based on the results of the study, it is shown that: (1) there is a positive and significant effect of destination image on the intention to visit and (2) there is a positive and significant influence of travel motivation on the intention to visit.