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Authors:
Dr. Muhammad Ashlyzan Bin Razik, Rooshihan Merican, Noorshella, Ahmad Shaharuddin, FirdausBasbeth and NorlindaBintiMohd Rozar, Malaysia
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Abstract:
A study was carried out to examine the preferences of UMK students on choosing the type of transportation for their travels in university campus. This study focused on providing the information about the factors that will affect the choice of transportation mode among UMK students. Overall 354 questionnaires were conducted. Consequently, SPSS were used to identify the factors that affect the determination of the choice of transportation mode. Results indicated that travel time, services quality and cost are the main factors that influence choice of transportation among UMK students.
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