Title:
THE ROLE OF PERSONAL CHARACTERISTICS TO DEVELOP BUSINESS STRATEGY CAPABILITIES

Authors:
Titien Agustina, Indonesia

Abstract:

The human resources in a productive economic business is a necessity that determines the business development. Furthermore, business performance is largely determined by the "who" and "what is" in the people behind the productive economic business. Individuals leading a business, utilizing their utmost capability, determines the business performance. Micro, Small, and Medium Enterprises (MSMEs) require strong and reliable personal characteristics. It would develop start-up business competitive ability in the competitive era. This research analyzed the role of personal characteristics of productive economy managers and business owners to achieve high business performance and develop business strategies. Literature studies and empirical research results exhibited that personal characteristics, such as locus of control (especially internal locus of control), self-efficacy, motivation (especially need for achievement), and high adversity quotient, can develop a creative and innovative individual. Furthermore, it would develop business strategies in line with the product and personal style concerned in achieving maximum business performance.