Title:
CONCEPT OF SERVICE BUSINESS DEVELOPMENT TO CREATE A COMPETITIVE ADVANTAGE IN THE DIGITAL AGE

Authors:
Dr.Parkorn Chobhan, Thailand

Abstract:

The objective of this article is to synthesize the concept of service business development to create a competitive advantage for success in the digital age. Using the synthesis of theories and related research Developed into a conceptual framework consisting of various factors, namely Customer support Employee level management Supervisor level management Which leads to a competitive advantage to success in the digital age. Moreover, this article shows how the service business can develop and create a competitive advantage for success. Service businesses must consider three main factors: customer support. Employee level management and supervisor level management.