Title:
INNOVATION BASED ON PERSONALITY TRAITS AMONG YOUNG JAVANESE PEOPLE IN THE COVID-19 PANDEMIC ERA

Authors:
Evi Thelia Sari, Indonesia

Abstract:

The study aims to examine three main personality traits, extroversion, openness, and conscientiousness related with the innovation as one of dimensions in social entrepreneurship among young Javanese people with the setting of current business situation in pandemic Covid-19 era. Other purpose of the study is describing the importance of the innovation as one of the social entrepreneurship intention dimensions in pandemic era. Using quantitative research approach, the data from 100 respondents were measured by multiple linear regression. The results of the study show that the extroversion (X1), openness (X2), and conscientiousness (X3) give effect on the innovation (Y) partially and simultaneously. The contribution of independent variables to innovation are about 60.3%. Based on the data processing, extroversion is the most contributing independent variable to innovation. The implication of the study is to empower the young Javanese people in their entrepreneurship intention to solve the problems in their social life due to the pandemic Covid-19 by creating new ideas, innovation and working harder to survive and help others.