Title:
THE IMPACT OF PROMOTING BANGLADESH TOURISM THROUGH SOCIAL MEDIA: THEORETICAL PERSPECTIVES AND EMPIRICAL EVIDENCE

Authors:
Jarin Tasnim, Mohinur Akter, Bangladesh

Abstract:

The use of social media has engendered a new era throughout the globe and has now turned into a significant aspect of an individual's everyday life. The tourism industry is not an exception to that. Thereby it has become vital to examine the impact of promoting Bangladesh tourism through social media. The objective of this study is to measure the impact of social media-based marketing strategies for promoting Bangladesh Tourism. The paper highlighted the problems and prospects of using social media as a promotional tool in advocating the potentiality of Bangladesh in the tourism industry. It is assumed that the findings and analysis of this study would be appropriate for the researchers, academicians, government authorities, tourism businesses, politicians, and all the other stakeholders, etc. to understand the importance of employing social media platforms to introduce Bangladesh as one of the worth visiting tourist destinations. The paper concluded with some strategic guidelines regarding the use of social media as a promotional tool in near future.