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Abstract:
The literature of sales forecast in case of new shop mainly covers the question of how to make trade forecasts considering the trade area analysis.. For example, a few well-known method of this are that of planning on the basis of trade in goods, volume in terms of the regional purchasing power or the price projections. It will demand analysis and planning of a completely different nature, if a commercial enterprise wants to invest in an unknown area, so to speak, it wants to open a new business. In many cases, it is not just a question of management and controlling, but entrepreneurs have to make an impact study for getting authorization from the local government to open a commercial unit. Crucial points of this impact study are the forecast on expected trade and the presentation of planned numbers and their accuracy, so in this paper an integrated model is described helping the retailers to make sales projection.
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