Title:
ANALYSIS OF RELIGIOUS TOURISM DEVELOPMENT (A CASE STUDY: THE TOMB OF SYEKH MAULANA IBRAHIM ASMOROQONDI IN TUBAN REGENCY)

Authors:
Fredy Dwi Prasetyo, Budi Eko Soetjipto, Puji Handayati, Indonesia

Abstract:

This study aims to describe the development of religious tourism from the perspective of Shariah Enterprise Theory that has been carried out by the manager of the tomb. The approach used in this research is descriptive qualitative with a case study—data collected through observation, interviews, and document review. The informants are Tourism Managers, Tourism Offices, Caretakers, Community Traders, Parking Attendants, and Visitors. The analysis shows that the religious tourism management strategy in developing shariah tourism based on SET (Shariah Enterprise Theory) has gone well. Strategy can be seen from the existence of plans, programs, and activities to achieve a tourism development goal. That is to realize the objects and attractions of cultural tourism, nature, and special interests, realize the professionalism of tourism services and understand tourism products that support efforts to improve people's welfare. Religious tourism managers carrying out the duties and functions of carrying out regional tourism planning and development have been systematically carried out and continue to achieve the target.