Title:
A CASE STUDY ON THE CAUSES OF BUSINESS MISHARP THAT HINGE ORGANIZATION PERFORMANCE

Authors:
Jaraj S. Kikula, Robert F. Makorere, Tanzania

Abstract:

This case study is aimed at depicting causes of business mishap that would limit organization performance, Tanzania. The study purposively selected and interviewed six respondents who were deemed to have rich information on the researched problem. Interview guide was used to collect data from the respondents. The study was carried out at Karibuni Innovative Company and Jua Kali Entrepreneurs. The collected data were analyzed descriptively using content analysis approach and thereafter the findings were presented as a case study. The findings show that business companies, including Karibuni Innovation Company invested a lot in offering very good products to their customers with the focus on impressing their customers but overlooking another dimension and that is having quality customer services or customer care services; and this has led to customers’ dissatisfaction and hence poor business performance. In view of these findings, the study proposed a number of questions that need critical thinking before answering them.