|
Abstract:
Buy for others is a start-up company that sells sharing packages online. Sharing packages are sold via online platforms such as website www.buyforothers.com. Sharing packages are goods that are needed by people who are not able to buy because of financial reasons and cannot buy goods because of the unavailability of goods in location. In the early stages of launch to the public, Buy For Others used online strategies using social media channels such as Instagram, Face book Pages, Twitter, and Line@. The researcher is analyzing marketing strategies to take traffic source data from Google Analytics website. The data captured is the data from last six months. Researchers conducted a study in order to determine the performance of marketing strategies and provides recommendations to Buy For Others in choosing a digital marketing strategies that are suitable and effective. In conducting the research, demographics is an important aspect in order to know a person's shopping behavior. Demographics aspect were used is age. Researchers want to know which marketing channels preferred by every age segment. According to my research that has been conducted, it shows that the segmentation of 18-34 years old more visits the website Buy For Others through direct search and organic search. As for the segment aged 35 years more visit website Buy For Others through references from other people. Therefore, it is important for Buy For Others to create strategies to increase visitor intention to return to the website and also the acquisition of new visitors. Implementation of my proposed digital marketing strategy is using the great days to create sharing packages campaign, collaborating with social influencer, making regular content for target market by utilizing digital marketing tools like social media. From these strategies, there was a 266% increase in sales, 346% increase in number of transactions, 95% increase in Face book follower, 13.6% increase in Instagram follower, and 17.2% increase in Line@ follower.
|
