Title:
MEDIATION EFFECT OF ENVIRONMENTAL PERFORMANCE: THE RELATIONS WITH GREEN INNOVATION STRATEGY AND BUSINESS PERFORMANCE

Authors:
Hariyati, Dian Anita Nuswantara, Lintang Venusita, Indonesia

Abstract:

The findings of the previous research that examine the relationship among green innovation strategy, environment performance, and business performance remain inconsistent. This research considers the relationship between green innovation strategy and business performance through mediation between environmental performance. The hypothesis of this research is that green innovation strategy affects the business performance which is mediated by environmental performance .This research is a quantitative research at the explanatory level. The population of this research is food manufacturers in East Java. There are 125 companies. The data was obtained through questionnaires. There are 48 questionnaires or response rate for 38%. The analysis unit is the business unit. The research respondent is the manager of a business unit in Manufacturing Company in East Java. The research result is proved that the environmental performance mediate partially the relation between green innovation strategy and business performance.