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Abstract: Indonesia has experienced an economic crisis that caused the collapse of the national economy. Micro, Small and Medium Enterprises (MSMEs) is one of the business sectors that can develop and be consistent in the national economy. In 2005, MSMEs in Indonesia were able to absorb 77,678,498 thousand people or 96.77% of the total workforce that was able to be absorbed by small, medium and large scale businesses (Sri Susilo, 2007a). Indonesia has entered the ASEAN Economic Community (AEC) since 2015 which has demanded the endeavors of the business world, including MSMEs. This type of research is a qualitative descriptive study of literature. Sources of data used were sourced from textbooks, journals, articles, literature reviews and statistical data that contained the concepts studied. Entrepreneurs / MSME owners with an entrepreneurial spirit and a spirit of innovation possessed, must be able to become a driving force to improve the competitiveness of the company. The role of the government is expected to be complementary to encourage various efforts that have been made by SMEs to improve their competitiveness. |
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