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Abstract:
Strategic motivation is key for the functioning of any organization; employees who are motivated are most likely to give their best which will lead to improved performance of the company while employees who are less motivated are likely to perform below set standards. In developing countries such as Kenya with working conditions not very attractive, demotivated employees consist a large percentage. Based on the facts above, this study assessed the role of motivation on employee performance: a case study of KCB Bank Kenya Limited. Data was sourced from KCB Bank Kenya Limited employees in western Kenya region, websites, publications and annual reports. The researchers employed qualitative techniques as well as quantitative techniques such as stratified sampling. Data for the study was collected using questionnaires while content analysis was used to analyze the data that was collected from the field. During the study, descriptive research design was used and the study targeted a population of 781 employees working in KCB Bank in Western Kenya. By using Stratified and random sampling the researchers came up with a sample size of seventy (78) respondents. The results of the study indicated that strategic employee bonuses, strategic employee promotions and strategic employee recognition indeed enhanced employee performance significantly. Most employees felt that the bank had not embraced the above strategies fully and some employees felt left out of the current schemes/strategies implemented by the bank. As regards strategic employee staff bonuses, it was evident that beyond doubt it enhanced employee performance in the bank. Managers thus need to grasp the key components of strategic staff bonuses. It is only by grasping this concept that they can bring about continual high performance in their workers. On strategic employee promotions, the study gave valuable insight on the influence of strategic employee promotions on employee performance. Managers need to provide growth opportunities in order to better motivate today's workers. In addition, strategic employee promotion, strategic employee recognition and strategic employee staff bonuses were key effective motivators. The research recommends that management should provide employees with opportunities for promotions implement various forms of employee recognition and improve its employee bonuses schemes.
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