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Abstract:
This research is aimed to investigate the factors influencing the awareness among the consumers about the CSR of consumer goods manufacturers in Surabaya, Indonesia. Using the quantitative research methods, the data collected from 100 respondents were processed in exploratory factor analysis. The respondents were chosen if they are more than 18 years old and buyers of consumers' products. The results indicate four factors influencing the respondents' awareness of CSR practices executed by consumer goods manufacturers are company's exposed performance, consumer's perceived CSR, company's exposed activities and company's treatment to employees. Consumer awareness on consumer goods manufacturers' CSR consists of two dimensions, internal and external dimensions. Internal dimensions is about consumers' perceived CSR and external dimension is supported by three other factors namely company's exposed performance, company's exposed activities and the company's treatment to employees so the consumer goods manufacturers will be considered responsible to its social environment if the companies give attention not only to the performance, activities but also their treatment to their employees.
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