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Abstract:
East Nusa Tenggara tourism (NTT) potential has been entrusted as a leading sector in the achievement of increasing local revenue (PAD) but the government forgets and ignores the socio-economic interests of the community and the government has not encouraged and provided opportunities for community participation in tourism development activities; and the implementation of community empowerment efforts, especially for communities around tourist attractions, is still very weak. For this reason, taking into account current tourism trends, namely starting with "Community-Based Tourism" (CBT). The focus of the problem to be discussed is "How to Mapping Community-Based Tourism and what strategies will be used in tourism marketing so that it can prosper the people in NTT". The objectives of the study are 1) Generating a Community-Based Tourism Policy Model. 2) Designing Tourism Marketing Strategies. 3) Determine the Effect of Community-Based Tourism and Tourism Marketing Strategies on poverty reduction in the Kupang - West Timor Corridor, East Nusa Tenggara Province. The research method used is descriptive and verification research and data collection through interviews, field research, and literature studies. The data collected was analyzed using multiple regression analysis and SWOT analysis. The results of the study that tourism managers in developing community-based tourism objects need to pay attention to the aspirations of the community by emphasizing the presentation and presentation of the potential and marketing strategies of tourism products in accordance with tourist expectations. the need to promote tourism in East Nusa Tenggara, especially in Kupang-West Timor in the form of a tourism package. Some factor as determination of variables driving the development of community-based tourism, through social, economic, cultural, environmental and political aspects. Determination of appropriate marketing, communication and promotion functions in implementing products/businesses developed by the community in the tourism industry. Community involvement is certainly not only at the level of non-participation, and also not to be trapped in the availability of packaged objects, but it is implicit that the community has the opportunity to develop tourism objects with various development and preservation efforts in accordance with the existence of culture and customs and habits of the local community.
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