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Authors:
Jane M. Monyake, Gosekwang Setibi, Gangappa Kuruba, Rudolph Boy, Rebana Mmereki, Botswana
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Abstract:
A firm's competitiveness is driven by its strategic orientation, which in turn is dependent on its resource capability. This study investigates the feasibility and suitability and relevance of outsourcing and strategic collaborations as contemporary and effective business strategic tools for start-ups and SMEs in Botswana. The study adopts an in-depth review of all relevant literature collected from different online database sources. Two different theoretical frameworks are used to examine the critical success factors for successful cooperative strategies, and identify the pragmatic approach to ensure long term sustainability and competitiveness. The findings of this study indicate that outsourcing and joint ventures may be appropriate business solutions for startups and SMEs in Botswana that are challenged in the areas of new product development, market expansion, production capacity, technological capability, etc. The study will hopefully benefit the prospective entrepreneurs and existing SMEs owners and/or managers wishing to consider cooperative strategies as preventative strategies to avoid infancy stage failures as well as enhancer to technological and innovative capability, and market competitiveness. Furthermore, the study may be of value for future research in the area of effective management of cooperative strategies adopted by small businesses in Botswana.
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