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Abstract:
This research is aimed to examine (1) effect of knowledge creation on human capital (2) effect of human capital on structural capital (3) effect of human capital on customer capital (4) effect of structural capital on customer capital in Bank Rakyat Indonesia branch Muntilan, Central Java, Indonesia. Research sample are 65 employees of Bank Rakyat Indonesia branch Muntilan. Analysis method uses structural equation modeling. Based on data analysis, this research concludes that (1) knowledge creation affects human capital, (2) human capital affects structural capital, (3) human capital affects customer capital, (4) structural capital affects customer capital; in Bank Rakyat Indonesia branch Muntilan, Central Java, Indonesia.
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