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Abstract:
The purpose of this study is to find a destination development model in the perspective of motivation to travel in Bali. Hypothesis testing using Structural Equation Modeling (SEM). This study uses 414 respondents for domestic and foreign tourists. The results showed: 1) Push factor (X1) has a positive and significant effect on the destination image (Y1), 2) Pull factor (X2) has a positive and significant effect on the destination image (Y1), 3) Destination image (Y1) has a positive and significant effect on tourist satisfaction (Y2), 4) Push factor (X1) has a positive and significant effect on tourist satisfaction (Y2), 5) Pull factor (X2) does not significantly influence the destination image (Y1), 6) Tourist satisfaction (Y1) has a positive and significant effect on tourist loyalty (Y2).
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