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Abstract:
Many factors can influence buying interests in using services in the company, such as atmosphere, price and service quality. Other factors that can influence buying interest are promotions. such as advertising, personal sales, publicity, sales promotion and direct marketing. The purpose of this study was to analyze the effect of price, promotion and service quality on buying Interests in purchases at the Nan and Pups service business. This study was conducted on 40 respondents who were drawn to pet owners in west Surabaya. The results of this study indicate that: (1) the price variables significantly influence to buying interest in using Nan and pups services. (2) the promotion variables significantly influence to buying interest in using the Nan and Pups service. The dominant variable is the sales promotion. (3) the service quality variables significantly influence to buying interest in using the Nan and Pups service. This means that if prices, promotions and service quality are done correctly and continuously, buying interest in using Nan and Pups services will continue to increase.
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