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Abstract:
This research aims to find out what potential can be developed in the Pandan Simo coastal area through the empowerment of rural tourism communities with the development of agro-tourism in the form of using technology, human resources, marketing and venture capital or investment, in this research is a descriptive research with quantitative approaches and methods used is Analytical hierarchy process.
The results of this study found that improvements and improvements made by managers and the community for the Pandan Simo beach tourism area has been running even though there are still some aspects that need to be improved, the most appropriate priority to increase the interest of tourists to visit the Pandan Simo beach, especially agro tourism through increasing the use of technology both from all aspects, on plantations, animal husbandry and to make tour packages, the second is through improving human resources so that the use of technology can be maximized, the next is to improve the way of marketing and how to package tourism, especially agro, the last is to create an environmentally friendly and environmentally friendly economic climate so that investors are willing and able to invest their capital in the advancement of agro-tourism in the Pandan Simo beach area.
Suggestions given for the progress of the development of the Pandan Simo coastal area are improvements in institutions, with improvements in institutions, management becomes more effective and efficient and priority priorities from the results of AHP analysis with top priority on the use of technology can be achieved more optimally, marketing becomes effective, HR is superior and able to create a good economic climate
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