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Abstract:
Tourism will create a local economic climate that is very wise and can grow well, tourism economic activities will encourage people to develop their regions and open new tourism destinations and be able to create quality local brands. Selo District has all tourist destinations such as Nature, Artificial, Cultural and Religious Tourism, if the management of tourism activities can run according to the plan that has been set. Institutional, HR and governance factors must be recalculated so that the impact received by the community can be felt. This study uses the SWOT analysis method where this analysis will provide an overview of the strengths, weaknesses, threats and opportunities that can be developed and anticipated well. From the identification that has been developed, it shows that there are a lot of strengths and opportunities that can be developed by the community even though there are some points that become obstacles for the community. To overcome this, cooperation must be needed between tourism actors, namely the community and the government or private parties as developers of tourism activities.
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