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Abstract:
This conceptual paper delineated the task of television advertising in children's consumer Increased graduate output is a determinative phenomenon in developed countries. Based on world tendencies it can be predictable that the role of highly qualified and foreign language speaking labour force has increased. Worldwide in many countries business service centres have expanding employment role. Their first recruitment target group is young graduates. This young generation could become the most important target of global companies because this generation is able to adapt to changes and they are really sensitive for new organizational cultures. Performance orientation and flexibility are typical for Y generation on the labour market. They are considered as "tech geeks" who are really opened to innovations. In this research we analysed job search attitudes with the participation of students in higher education. During the job search preference analysis we examined the considered factors in employment by the young generation. Based on the literature it is observed that job-seekers do not decide mainly on income to accept or decline a job. Their decision is also affected by the company's features (like employer brand, company size, promotion possibilities). We also analysed the career possibilities for young graduates at business service centres.
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