Title:
THE EFFECT, PERCEIVED QUALITY, PERCEIVED RISK, PERCEIVED VALUE, ON BAG PURCHASE INTENTION IN VISVAL

Authors:
Muhamad Fajar Jayadi, Maya Ariyanti, Indonesia

Abstract:
The increasingly business competition and new emerging competitors is a problem that Visval has to face. Companies need to create a positive perception of the product because it will stimulate consumer behavior, before finally making a purchase decision. The purpose of this research is to know the effect of Perceived Quality, Perceived Risk and Perceived Value to Purchase Intention. The research method used is quantitative method with Structural Equation Modeling (SEM) Analysis. The objective of study are students and employees in the Bandung with 400 respondents. The result of research shows that there is no significant influence between Perceived Quality to Purchase Intention, there is significant influence between Perceived Value to Purchase Intention, there is influence of Perceived Risk there is Purchase Intention, there is influence between Perceived Quality to Perceived Risk, there is no influence between Perceived Quality against Perceived Value, there is influence between Perceived Risk to Perceived Value, there is influence of Perceived Quality, Perceived Value, and Perceived Risk simultaneously with Purchase Intention.