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Abstract:
Many businesses have continuously considered corporate social responsibility (CSR) as an important aspect of their business, following the growing concerns of stakeholders on the social and environmental issues over time. In order to sustain business in the competitive market, there is a need for the grocery retailers to examine the influence of store image and CSR on two dimensions of customer behaviour, namely customer satisfaction and store loyalty. Evidences gathered from 404 respondents dictated the significant roles of store image and CSR in promoting customer satisfaction and store loyalty in the perspective of grocery retail stores in Malaysia. These findings are useful for the retailers to design appropriate business strategies to ensure a sustainable business. This study also highlights the importance of CSR for the retailers to sustain their business in the long-term basis.
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