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Abstract:
This research to investigated the influence of website quality on trust and impact on purchase intention. Object of study in this research is website in Indonesia. Surveys were conducted to collect data from 330 respondents have visited the website. Analysis of data using Structural Equation Modeling with Smart PLS 3.0 software. The results of the direct hypothesis test that the variables Usefulness, Ease of Use, Entertainment and Complimentary Relationship have a significant effect on Trust. Variable Entertainment, Complimentary Relationship and Trust have a significant effect on Purchase intention. While the Usefulness and Ease of Use variables have no significant effect on Purchase intention. For the results of indirect hypothesis testing shows that the variables Usefulness, Ease of Use, Entertainment and Complimentary Relationship have a significant effect on purchase intention through trust as an intervening variable. Finally, the implications, limitations and recommendations for further research are discussed.
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