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Abstract:
The purpose of the study is to invest consumer's difference and perceived risk. Likewise, the risks are on both sides of traditional and internet transactions arising. Making the difference then compared these messages available to consumers and allow the transaction to go between the two decisions in difference comparison.
The subjects in the present study were 457 consumers from eight major occupations in Taiwan. The All users of traditional and internet transactions by students, housekeepers, works, soldiers, teachers, public services, retired people, the other jobs, will fill in the 457 consumers' valid questionnaire data, use SPSS20 tools to do all kinds of data analysis, the major findings: (1) Traditional and Internet transactions have significant differences in financial risks; (2) They also have significant differences in benefit-risk; (3) They have significant differences in psychological risk; (4) They have significant differences in physical risk.
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