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Abstract:
The paper focuses on the assessment of tourist touching loyalty with cultural heritage tourism destinations in Zanzibar Stone Town, UNESCO's World Heritage site in Tanzania. This study matured, because many studies in Tanzania until recently concentrated have on the archaeology, management, and conservation of the cultural heritage, leaving out issues of tourist loyalty with the cultural heritage sites. Data collected through closed questionnaires and the sample size included 105 tourists who visited Zanzibar Stone Town. The findings show that tourist touching loyalty with Zanzibar Stone Town tourism destinations is higher among the tourists. The higher loyalty to the site is because of the good quality, hospitality and attributes of the site. The paper recommends that hygiene and sanitation of the town should be improved.
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