Title:
User's Trust for Modern Domestic Payment Platforms in Emerging Countries: Evidence From Vietnam

Authors:
Ha Thu Luong, Tran Minh An Nguyen, Phuong Thao Trinh, Thi Tu Linh Nguyen, Viet Nam

Abstract:

As Vietnam undergoes a significant transformation in its payment landscape, transitioning from cash-based transactions to digital alternatives, understanding the intricacies of user trust in modern domestic payment platforms (MDPPs) becomes imperative. This research explores the factors influencing user trust in a new domestic payment platform for daily small transactions in Vietnam. Grounded on the theoretical frameworks of the Trust Transfer Model, the study draws from a dataset of 270 participants and employs both factor analysis and regression analysis methodologies. The analysis reveals several influencing variables, with respondent mechanism, payment security, and payment policy emerging as significant determinants of user trust.

Notably, the findings underscore the crucial roles of effective complaint-handling mechanisms, strict security protocols, and transparent policies in enhancing user trust. These insights have implications for policymakers, businesses, and researchers seeking to promote adopting trustworthy payment solutions and facilitate Vietnam's transition towards a cashless society.

DOI: https://doi.org/10.51505/IJEBMR.2026.10409