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Abstract: This study was conducted at Losari Beach
Makassar South Sulawesi province with the objective to analyze the social
interaction of the street vendor in Losari Beach, which is associative and
dissociative. This research was a case study (case study) arguing that this
research was specific to describe clearly the meaning of phenomena that occurs.
This study also used naturalistic paradigm approach (qualitative) to analyze
and to construct the street vendors as an actor directed social interaction to
get data from the street vendors who are associative and dissociative based on
empirical facts in Losari Beach Makassar.
Data analysis was performed with data
reduction that is focused on the election, simplification, abstract, and
transformation of raw data from field notes, followed by the presentation of
the data and drawing conclusions. Research showed that social interaction of
the street vendor at Losari Beach, which is associative is manifested in the
form of cooperation, accommodation and assimilation. Social interaction of the
street vendor at Losari Beach, which is dissociative is a form of social
interaction are embodied in social processes between individuals or groups of
street vendors with buyers or consumers, between the vendors with coastal
managers of Losari Beach.
Social interaction dissociative includes competition, contention (conflict), and contravention. The social interaction that is dissociative at Losari Beach in the form of competition is a social process that arises as a result of price competition, the quality of goods or merchandise, cleanliness, and others to attract interested visitors or customers at Losari Beach. It can be said that social interaction is increasingly open to serve as a place of business that can provide economic benefits for street vendors (PKL) at Losari Beach in Makassar South Sulawesi province. DOI: https://doi.org/10.51505/IJEBMR.2026.1113 |
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