Title:
Driving Toward Sustainability: Understanding the Intention to Purchase Electric Vehicles in Jakarta

Authors:
Maureen Stefani, Tommy Setiawan Ruslim, Indonesia

Abstract:

The transportation sector is one of the largest contributors to greenhouse gas emissions in the world. This condition has prompted various countries, including Indonesia, to accelerate the adoption of electric vehicles in order to reduce emissions and create a more sustainable transportation system. This study aims to analyze the influence of attitude, perceived behavioral control, subjective norm, environmental concern, green trust, hedonic motives, perceived benefit, and perceived risk on the purchase intention of electric vehicles in Jakarta. There were 275 respondents residing in Jakarta, aged over 18 years, and interested in purchasing gasoline or electric cars. Sampling was conducted using the judgmental sampling method through an online questionnaire, while data analysis used Partial Least Square–Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The results showed that attitude, perceived behavioral control, subjective norm, hedonic motives, perceived benefit, and perceived risk had a significant effect on purchase intention, while environmental concern and green trust had no significant effect. These findings recommend that electric car companies enhance positive consumer experiences, strengthen their social image, and provide more enjoyable and informative features to reduce consumer concerns.

DOI: https://doi.org/10.51505/IJEBMR.2026.1024