Title:
Digital Transformation, Competitive Pressure, and Digital Leadership: Toward a Conceptual Model of Public Enterprise Service Innovation

Authors:
Abdul Jalil, Anjar Priyono*, Yuni Siswanti, Indonesia

Abstract:

State owned enterprises increasingly face demands to enhance digital service performance under the dual mission of generating profit and delivering social value. While extant studies predominantly focus on private firms, the public sector remains underexplored. This conceptual article aims to develop a a framework linking competitive pressure, digital transformation, and digital leadership to digital service performance, with digital innovation as a mediating mechanism. By integrating perspectives from innovation ecosystems, dynamic capabilities, and public management, this study advances theoretical understanding of how public enterprises can adapt to digital disruption while maintaining legitimacy and public trust. The article further highlights methodological opportunities through sequential explanatory mixed methods to bridge quantitative patterns with qualitative insights into organizational adaptation.

DOI: https://doi.org/10.51505/IJEBMR.2026.1013