Title:
Culture Engineering: Changing Organizational Culture and Its Role in Organizational Behavior.

Authors:
Prof. Dr. Sabah Hamid Ali, Dr. Habib Abdul-Hussain Habib Al-Shammery, Iraq

Abstract:

Culture engineering means that the organization modifies or changes the culture to reach the desired organizational behavior that is consistent with the organization's work requirements to achieve its goals. This in turn benefits all to adjust and achieve the required behavior of the organizable. 
 
The research aims to highlight the positive role of the change process in organizational culture to achieve the desired behavior by using culture shock as a tool for the change process by explaining its meaning, stages and how to employ it. 

DOI: https://doi.org/10.51505/IJEBMR.2025.91025