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Abstract:
The purpose of this study was to investigate the role of personal behavior strategies on financial performance of rural SACCOs operating in Nyeri County. The study sought to explore the role of personal behavior strategies in determining the financial performance of Rural SACCOs in Nyeri County. The study was guided by agency theory, utilitarian theory and personal trait theory. The research adopted a descriptive survey research design. The target population of the study was the 42 Rural SACCOs operating in Nyeri County. Census was done where all the Senior Managers from 42 Rural SACCOs operating in Nyeri County were the respondents. A self-administered, questionnaire was used to collect data from the target respondents. The study achieved a response rate of 90.5%. Data analysis was conducted using statistical package for social sciences (SPSS) to generate descriptive and inferential statistics. Frequencies and percentages were generated from the data and presented using frequency distribution tables while linear regression analysis was done to establish relationship of each parameter of the independent variables in the study. The study findings revealed that personal behavior strategies had positive and significant effect on financial performance of rural SACCOs. The study recommends that SACCOs should review their internal control systems and seal the loopholes that pose opportunities for unethical practices. They should also review their human resource policy especially recruitment and selection procedures and ensures that the guidelines are adhered to when recruiting new employees. Future researchers should undertake comparative studies covering other Counties in order to validate whether the findings can be generalized.
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