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Abstract: Cash flow statement reporting is essential for evaluating a firm’s liquidity and overall financial health. However, firms listed on the Nairobi Securities Exchange (NSE) have experienced a decline in financial performance over recent years. This study aimed to examine the influence of cash flow statement reporting on the financial performance of these firms. Grounded in Conservative Accounting Theory, the research emphasized the role of cautious financial reporting in protecting investors and stakeholders by mitigating risks related to misrepresentation, fraudulent reporting, and earnings manipulation in cash flows. Adopting a positivist paradigm, the study combined empirical analysis and theoretical insights. A descriptive and cross-sectional research design was employed, utilizing secondary panel data from 49 firms over the period 2018 to 2023. The findings revealed that cash flow statement reporting had a weak and statistically insignificant influence on financial performance, accounting for only 3.37% of the variation in return on assets. Based on these results, it is recommended that listed firms enhance the clarity, consistency, and strategic application of cash flow information to support more informed decision-making. Furthermore, regulatory authorities such as the Capital Markets Authority should improve oversight and establish clearer reporting guidelines to ensure that cash flow statements deliver value beyond regulatory compliance. DOI: https://doi.org/10.51505/IJEBMR.2025.9514 |
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