Title:
The Influence of Product Quality, Price, and Promotion on Purchase Decisions at Karya Baru Furniture Store, Banjar Baru

Authors:
Abdul Kadir, Ali Audah, Noor Ritawaty, Rofinus Leki, Naimah, Indonesia

Abstract:

The purpose of this study was to determine (1) To analyze the significance of the effect of Quality, Price, and Promotion simultaneously on Purchase Decisions (2) To analyze the significance of the effect of Quality, Price, and Promotion partially on Purchase Decisions (3) To analyze the significance of the influence of Quality, Price, and Promotion which is more dominant on the Purchase Decitions at Kaya Baru Furniture Banjar Baru. The method used in this study is a quantitative method that is associative causally. The sampling technique used in this study is the Lemeshow formula because the sample size is derived from a total population that is not precisely known in quantitative research., so that the sample used in this study was 68 respondents. Data collection using observation techniques, questionnaires and documentation studies. Data analysis technique using multiple linear regression. The results showed that (1) Quality, Price, and Promotion variables have a significant simultaneous effect on Purchase Decisions, (2) Quality, Price, and Promotion variables have a significant partially effect on Purchase Decisions, (3) Price variable is a variable that has a dominant effect on Purchase Decitions at Kaya Baru Furniture Banjar Baru.

DOI: https://doi.org/10.51505/IJEBMR.2025.9306