Title:
Territorial Marketing and Marketing of Typical Products: Indispensable Tools in the Enhancement of Rural Areas

Authors:
Boniello Carmine - Cuozzo Concetta., Italy

Abstract:

In recent years, the conception of the territory as a complex system of forces has become increasingly strong which, if coordinated in a unitary strategy, are able to transform the territorial reality by generating added value and driving the country's economy. The following study aims to emphasize the prominent role that territorial marketing and the marketing of typical products are recently assuming.

DOI: https://doi.org/10.51505/IJEBMR.2025.9302