Title:
Factors Influencing Knowledge Absorptive Capacity in E-commerce Enterprises: An Empirical Study in Vietnam

Authors:
Tuan Minh Nguyen, Viet Nam

Abstract:

This study examines the factors influencing the knowledge absorptive capacity (ACAP) of e-commerce enterprises in Vietnam. Through a quantitative approach using survey data from 463 respondents working in the industry, we employ the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to analyze key determinants. The findings reveal that Accumulated Knowledge (AK), Combinative Capabilities (CC), Employee Learning Capability (ELC), Knowledge Management Process (KMP), Corporate Culture (CCL), and Knowledge Networks (KN) significantly enhance ACAP. However, industry competition (IC) is found to moderate these relationships, reducing the impact of individual learning on overall absorptive capacity. These insights provide implications for both practitioners and policymakers in optimizing knowledge management strategies within the dynamic e-commerce landscape. Future research directions and limitations are also discussed.

DOI: https://doi.org/10.51505/IJEBMR.2025.9220