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Abstract: Despite horticulture exports being the second-biggest foreign exchange earner after tea in Kenya, the sector’s performance has dwindled, with farmers’ produce often rejected in the global market. Sustainable production has been identified and adopted as a potential strategy to enable the performance of horticulture exporting firms in Kenya. Since extant studies have yet to examine the effect of adopting sustainable production on the performance of horticulture exporting firms in Kenya, this study filled this research gap. Specifically, this study examines the effect of sustainable production practices, including cleaner production, sustainable product design, and sustainable packages, on the performance of horticulture exporting firms in Kenya. The study is guided by the resource orchestration theory (ROT); it adopted a positivist research paradigm and a cross-sectional research design. A sample of 242 was obtained from the study population of the 645 members of Registered Horticulture Exporters. The target respondents were the Supply Chain Officer, the Operation Officer, or the Logistics Officer. Data was collected using observation checklists, interviews, and semi-structured questionnaires. Inferential statistics using linear regression and correlation analysis were used to analyse data. The results found that the adoption of sustainable production practices has a significant impact on the performance of horticulture exporting firms in Kenya. The study recommends that managers of horticulture firms and other stakeholders leverage cleaner production, sustainable product design, and sustainable packaging to enhance the performance of horticulture exporting firms in Kenya. These findings affect policy formation and decision-making for effective performance management for farmers, exporting firms, and economic development. DOI: https://doi.org/10.51505/IJEBMR.2024.81007 |
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