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Abstract:
In Kenya,
horticulture is the second-biggest foreign exchange earner after the tea
sector, contributing immensely to economic development. Despite its economic
importance, the sector continues to encounter challenges as farmers’ produce
continues to be rejected in the global market and attributed to non-compliance
sustainability issues along the supply chain. Hindering its total contribution
to the economy. Consumers in the European market demand strict compliance with
sustainability in the Supply Chain. Therefore, the study investigated the
relationship between adopting a sustainable supply chain and firm performance.
The study was grounded on the Diffusion of innovations theory, guided by a
positivist research philosophy utilizing a cross-sectional descriptive research
design. The study population was 645 members of the Registered Horticulture
Exporters registered with the organization as of 2020. A stratified random
sample was used to pick the sample unit, with a sample population of 242 units,
as guided by the formula of Gall et al. (2014). The results found that the
adoption of sustainable procurement practices has a significant impact on the
performance of horticulture exporting firms in Kenya. The study
recommends adopting a sustainable purchasing policy, sourcing, and sustainable
supplier development to enhance the performance of horticulture exporting firms
in Kenya. The findings have implications for policy development, sustainable
procurement strategies, and practices.
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